About LaborForce Media
LaborForce Media is a national media company rooted in the labor community and built for the broader world of work. We deliver trusted news, insights, and multi-channel media that helps organizations inform, engage, and influence the audiences that matter—from union leadership and members to policymakers and industry partners.
Our footprint is expanding nationally through strategic partnerships, on-the-ground events, partner coverage, and growing platforms.
LaborForce Media Leadership
Our leadership team combines expertise in media, digital strategy, conversion copywriting, and audience development with a deep understanding of the labor movement and the broader world of work. Through strong relationships across the labor ecosystem and a clear view of the issues impacting unions, workers, employers, and industry partners, LaborForce Media is positioned to deliver some of the most relevant and trusted information in the space. Our leadership is committed to building a platform that not only informs, but also amplifies the voices, priorities, and progress of working America.
“We are more than a media agency; we are a growth engine for the people who build, move, and service our country. Our platform is built on the belief that when labor wins, the economy wins.”
Darren Yelin
Co-Founder/ CRO
Darren Yelin is Co-Founder and Chief Revenue Officer of LaborForce Media, where he leads revenue strategy, business development, sponsorship growth, and strategic partnerships across the platform. With more than 30 years of experience in media, marketing, and audience development, Darren has built a career helping brands connect with the right audiences through integrated campaigns that drive visibility, trust, and measurable results.
He brings deep expertise across broadcast, digital, podcasts, live events, and multi-channel marketing, with a particular strength in aligning mission-driven organizations and advertisers with the labor community. At LaborForce Media, Darren is focused on expanding national reach, creating high-value partnerships, and building revenue opportunities that support the company’s growth while delivering relevant, credible, and meaningful engagement across the labor ecosystem.
Dr. Kerri O’Brien
Co-Founder/ CEO
Dr. Kerri O’Brien is Co-Founder and Chief Executive Officer of LaborForce Media, where she leads the company’s strategic vision, growth, partnerships, and platform development. With more than two decades of leadership experience spanning healthcare, workforce development, digital innovation, and business operations, Kerri is known for building solutions that connect real-world needs with scalable market opportunity.
Her career has included launching and scaling healthcare and workforce initiatives, leading national growth efforts, developing member-centered programs, and translating complex industry challenges into clear strategies that drive engagement and impact. With a sharp understanding of the labor ecosystem and the issues that matter most to working families, Kerri helps position LaborForce Media as a trusted source of relevant news, insights, and strategic connections for unions, employers, solution providers, and community partners.
What We Publish
Podcasts & Video
Labor Vital Signs is LaborForce Media’s original podcast and video series, where we take the pulse of the labor movement through conversations with influential union leaders and experts in areas that impact unions and working families. Through these interviews, we deliver relevant insight, deeper context, and credible voices that help our audience understand the issues shaping labor today.
Monthly In-Box Brief
LaborForce Media’s Monthly In-Box Brief is more than a current-events newsletter—it is a curated monthly update for union leaders and LaborForce followers that brings together timely event information, relevant union stories, key calls to action, and issues impacting the labor community. Built around a clear monthly theme, it gives readers focused, up-to-date insight they can use to stay informed, engaged, and connected to what matters most.
Research & Evidence
LaborForce Media’s Research & Evidence section delivers clear, sourced insights on the issues that matter most to union leaders, workers, and their families, helping readers stay informed for stronger planning and decision-making. By translating research, policy developments, benefit trends, and emerging innovations into practical context and “what it means” takeaways, this section turns complex information into useful knowledge for real-world action.
Innovators Corner
LaborForce Media’s Innovator’s Corner highlights the latest ideas, tools, and breakthroughs shaping the future of the labor force, from medicine, family healthcare, financial wellbeing, and technology to recruiting, investing, and other issues that affect working people and their families. Through spotlights on providers, programs, case studies, launches, and practical field insights, this section helps union leaders and LaborForce followers stay informed about innovations that can improve outcomes, strengthen planning, and support long-term wellbeing.
Monthly Themes & Blogs
LaborForce Media’s Monthly Themes & Blogs follow a structured editorial calendar that keeps the platform consistent, relevant, and sponsor-friendly while serving readers with greater depth and continuity. Organized around national health awareness months and curated themes—such as heart health, suicide prevention, family wellbeing, and other timely issues—this content helps union leaders and LaborForce followers stay informed through a clear, thoughtful lens on the topics shaping working America.
Latest News & Events
LaborForce Media’s Latest News & Events section delivers specially curated national labor news alongside coverage and promotion of the major events, conversations, and gatherings shaping the labor ecosystem. By combining timely reporting with LaborForce Media-produced convenings and important industry happenings, this section keeps union leaders and LaborForce followers informed, connected, and aware of the stories and events driving working America.
Partner Media Services
LaborForce Media helps unions and mission-aligned organizations amplify their voice with credibility and clarity—across content, campaigns, and events.
Services include:
Founding Principles
Every campaign we launch and every story we publish is guided by a core set of values that honor the labor industry’s heritage while embracing its digital future.
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Credibility First
We earn trust through accurate reporting, fair representation, and high editorial standards—because credibility is the asset.
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Worker-Centered, Outcomes-Driven
We highlight what improves real lives: access, affordability, safety, retirement security, training, and opportunity.
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Modern Distribution, Real Reach
We publish where audiences actually engage: web, newsletters, podcasts, social, and live events—with a strategy built for momentum, not vanity metrics.
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Connection Across the Work Ecosystem
We bring together unions, workers, benefit leaders, policymakers, and solution providers to move ideas into action.
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Respect for Labor History + Future-Focused Growth
We honor labor’s legacy while building the next-generation platform—expanding our presence nationally with local relevance.
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Partner Integrity
We collaborate with vendors and organizations that add value—prioritizing transparency, alignment, and long-term impact.